Thanks so much for dropping by.
My name is Stayu Kasabov.
In this newsletter, I share experiences and learnings of my professional career as a Product Designer, Project Manager and Business owner.
You will find in the future a UX, UI, Design Systems, Product Design and Implementation tips and long-form educational articles with focus on fundamentals.
Why fundamentals? Because they are the most important thing.
I love this quote from Mahatma Gandhi:
“All compromise is based on give and take, but there can be no give and take on fundamentals. Any compromise on mere fundamentals is a surrender. For it is all give and no take.”
I consider myself a User-centered design early adopter.
I founded my Web solutions company “Nuvizus Communications” in 2004 with the core of my business an innovative CMS system with multilanguage support, multiuser features and easy customization modules.
My first big client came after winning a contest for an editorial website dedicated to the archeological city of Perperikon (the largest megalith ensemble site in the Balkans.) The project had been sponsored by ING Bank Bulgaria and collected a multitude of regional awards for web design.
In 2005, after winning a contest for a redesign of the educational portal of Borika/Bankservice (Electronic signature service), by following Nielsen Norman Group guidelines, I (and my team of UX writers), delivered the first User-centered design in Bulgaria. As a result, successfully reduced information overflow of the standard web-site and delivered simplified interface for optimal UX.
Archive.org: https://bit.ly/3yUo6Cu.
My company produced and supported news portals, custom CMS and CRM implementations and the first fully integrated VOD for TV solution in Bulgaria.
My work contributes to business growth and user satisfaction by providing corporate identity design, UX design, and technological solutions within the specified timeframe and budget.
After selling my company support contracts in 2020 I embarked on a new journey to consult and help startups and businesses in their DS implementation process, by focusing on a role of Product Designer and Design Systems Contributor.
In my spare time I love to draw, paint and take photos.
I am a Leica M Camera enthusiast, Schmincke Art Materials, and Escoda Brushes aficionado.
You can find me or connect with me on LinkedIn and share any feedback or suggestions you may have.
I would love to hear from you!
